YOU MATTER BOARD
BOBBY HINES
Co-Founder & President
Bobby's Bio
With a heart for service and a passion for his community, Bobby Hines has spent the past decade as the General Manager of Sandy’s Restaurant in Blue Springs, where his leadership has made a lasting impact. Beyond his professional role, Bobby is a dedicated advocate for mental health, addiction recovery, homelessness, and hunger relief. His mission is to break down stigmas, provide hope, and be of service wherever he is needed.
Bobby is an active force in community initiatives, serving on the Blue Springs Fall Fun Fest Committee, the National Night Out Committee, and various other local projects. His unwavering commitment to service was recognized when he was honored as the Truman Heartland Community Foundation Citizen of the Year. He works hand in hand with other non-profits, uniting under a common vision to create real change for those in need.
At the core of Bobby’s mission is the belief that no one should suffer in silence. He has seen firsthand how mental health struggles and addiction can impact lives, and he is determined to provide resources, support, and advocacy for those facing these challenges. To him, The You Matter Movement is more than just an initiative—it is a call to action to ensure that lives are not lost to preventable struggles.
Outside of his advocacy work, Bobby enjoys spending time with his family, fishing, traveling, and making a difference in every way he can. He lives by Henry Ford’s words:
“Whether you think you can or you can’t, you are correct.”
For Bobby, the choice is clear—he chooses to believe in the power of hope, change, and community.
JASON STILLWELL
Co-Founder & Vice President
Jason's Bio
Beyond his professional expertise, Jason has always been deeply involved in his community. He spent years coaching soccer for local organizations, focusing on teamwork, personal growth, and enjoyment. His commitment to giving back is also reflected in his longtime support of the March of Dimes Bikers for Babies, where he consistently raised funds as a Grand Donor.
Jason’s dedication to mental health awareness and suicide prevention stems from personal loss. After the passing of his father to suicide in 2018, he turned his grief into action by becoming an integral part of the You Matter Movement, a powerful initiative aimed at breaking the stigmas surrounding mental health and providing hope to those struggling. In a heartfelt effort to raise awareness, he launched a personal challenge to play catch every day for 365 days, sharing his journey and encouraging conversations about mental health. His advocacy resonated with many, leading to interviews with KMBC 9 and local radio stations, amplifying the reach of his message.
Residing in Independence, Missouri, Jason is a devoted husband to Angela Stillwell. In his free time, he enjoys traveling and taking long road trips on his motorcycle, embracing the freedom of the open road. His mission is to continue supporting the You Matter Movement and ensuring that no one has to face their struggles alone.
CARMAN BOOKER
Treasurer & Financial Oversight
Carman's Bio
Carman Booker serves as Senior Vice President at Bank 21, bringing more than 23 years of experience in the banking industry, including 11 years with Bank 21. Her expertise encompasses customer experience, business development, team member development, retail products and services, community impact, training, and growth strategy. Throughout her career, Carman has been passionate about building meaningful relationships, developing people, and helping businesses and communities thrive.
Deeply committed to giving back, Carman holds several leadership positions throughout the community, including Commissioner for the City of Blue Springs MO Park Commission, Executive Board Member and Business Development Lead for the Blue Springs Chamber of Commerce, and Co-Chair of the Leadership Blue Springs program. She also volunteers with the Blue Springs Police Department as a Volunteer in Police Service and is Board Member/Treasurer of the Blue Springs Citizen’s Police Academy Alumni Association.
Carman’s commitment to service and making a difference in the lives of others has earned significant recognition. In 2024, she was honored as a Woman of Distinction for Eastern Jackson County. In 2025, she was named Woman of the Year by the Missouri Bankers Association, recognizing her outstanding service and community involvement, particularly her work with the You Matter Movement.
As Treasurer for the You Matter Movement, a nonprofit organization dedicated to drug addiction recovery and suicide prevention, Carman is passionate about supporting individuals and families impacted by addiction and mental health challenges. She believes deeply in the power of second chances and in ensuring people know they are valued, supported, and never alone. Through her involvement with the organization, she works to help provide resources, guidance, connection, and hope to those who need it most.
Carman is equally passionate about supporting small businesses and strengthening the communities they serve. She believes thriving local businesses are essential to creating vibrant, connected, and proud communities. Her experience in banking, finance, board leadership, business development, and community engagement allows her to bring both professional expertise and strong community connections to the organizations she serves.
Outside of her professional and community involvement, Carman is a devoted dog mom to three beloved dogs and enjoys yoga and meditation as ways to recharge and support overall well-being. She has been happily married to her best friend and husband, Jason, for more than 12 years.
CASSIE HINES
Community Outreach & Engagement
Cassie's Bio
Cassie Bogue Hines is a dedicated professional and community advocate based in Independence, Missouri. With a background in Massage Therapy from Heritage College, Cassie has always been passionate about health and wellness. She currently serves as the General Manager at America’s Best Eyecare + Eyewear, where she leads with a focus on exceptional service and compassionate care.
Beyond her professional career, Cassie is deeply committed to making a difference in the lives of others, particularly through her work with the YouMatter Movement. As a strong advocate for mental health awareness and suicide prevention, Cassie actively supports initiatives that foster hope, connection, and resources for those in need. She works to break the stigma surrounding mental health challenges and encourages open conversations that can save lives.
Cassie’s dedication to her community is evident in her leadership, outreach, and unwavering support for those struggling with mental health issues. She believes in the power of community, education, and compassion to create lasting change, making her an invaluable part of the YouMatter Movement and beyond.
ANGIE STILLWELL
Community Outreach & Engagement
Angie's Bio
Beyond her professional role, Angie is deeply involved in her community. She volunteers with the Blue Springs Police Department as a Volunteer in Police Service and is a member of the Citizen’s Police Academy Alumni Association. Her dedication to community service reflects her passion for fostering a safe and supportive environment for all residents.
Angie is also actively engaged with the You Matter Movement, a nonprofit organization dedicated to drug addiction recovery and suicide prevention. Through this initiative, she collaborates on various community outreach programs, aiming to provide hope and support to individuals and families affected by these challenges.
In her personal life, Angie is married to Jason Stillwell, a photographer and CEO of StillSkies Media. Together, they enjoy traveling and exploring new places, often capturing their adventures through photography. Angie is also an animal lover and proud dog mom to their beloved pets. She practices yoga and meditation, activities that promote stress relief and mental well-being.
Angie’s compassionate nature and dedication to both her professional and personal endeavors make her a valued member of the Independence community.
JESSICA O
Board Secretary & Volunteer Coordinator
Jessica's Bio
Beyond her culinary contributions, Jessica is deeply involved in the You Matter Movement, a nonprofit organization focused on mental health awareness, suicide prevention, and addiction recovery. Her passion for this cause stems from personal experiences, driving her to actively participate in community outreach programs and support initiatives that aim to break the stigma surrounding mental health issues.
In her personal life, Jessica is a devoted dog mom to her beloved pet, Daisy. She enjoys practicing yoga and meditation, activities that promote stress relief and mental well-being. Jessica’s commitment to fostering a supportive community and her dedication to her craft make her a valued member of both Sandy’s Restaurant and the broader community.
WES CAUVEREN
Web Presence & Social via WebWorx, LLC
Wes's Bio
Wes Cauveren is a leader, mentor, community advocate, and entrepreneur committed to creating meaningful impact through human connection, personal growth, and service. With more than 30 years of corporate experience spanning healthcare technology, client leadership, implementation, operations, and strategy, Wes has built his career around bringing people, ideas, and resources together to move meaningful work forward.
Today, he is increasingly directing that experience toward community impact and helping others grow.
As an Board Member of the UMatter Movement, Wes supports the organization’s mission around mental health awareness, suicide prevention, addiction support, connection, and community. A major focus of his work is helping establish the UMatter Movement Nonprofit Hub on 23rd Street in Independence, Missouri, creating a shared space for nonprofits, community resources, volunteers, and people to connect and collaborate.
Wes is cofounder of Second Chance KC, which also operates from the 23rd Street location and helps support the UMatter Movement Hub through the resale and redistribution of donated and acquired goods. The model is simple: the UMatter Movement Hub serves the community from the front of the location, while Second Chance KC operates from the back, helping generate sustainable funding and resources to support the mission.
Wes also supports the UMatter Movement’s digital presence, including website management, messaging, social media, and ongoing digital needs. He handles the majority of website updates and day to day changes directly, partnering with Web Worx, LLC, owned and operated by Tricia Keightley, when larger development or specialized technical support is needed.
Beyond his community work, Wes is passionate about coaching and mentoring men who are ready to become more intentional about who they are and how they show up in their lives. His approach centers on self awareness, accountability, emotional growth, relationships, purpose, and spirituality, helping men examine the stories and patterns that have shaped them while focusing on who they choose to become.
His own journey continues to fuel an exploration of personal development, spirituality, consciousness, presence, neuroscience, relationships, and the connection between inner growth and how we show up in the world.
Across everything he does, Wes sees a common thread: connection. Connection to ourselves, to one another, to community, and to purpose.
His mission is to live with integrity, serve where he can make a meaningful difference, and create a ripple effect of connection, healing, growth, and transformation that reaches far beyond himself.
SUSAN OLIPHANT
Fundraising & Volunteer Engagement
Susan's Bio
For two decades, she owned and operated Aspen Cleaning LLC, a construction cleaning company based in Blue Springs. Her leadership and commitment to excellence were instrumental in the company’s success until she sold the business and retired two years ago.
Beyond her professional endeavors, Susan has been deeply involved in youth development and community service. She dedicated 10 years as a Girl Scout leader and contributed 12 years to the Boy Scouts, actively participating as a leader and parent. Her involvement extended to the esteemed Mic-O-Say program, reflecting her commitment to fostering leadership and character in young individuals.
An avid outdoors enthusiast, Susan enjoys hiking, camping, and gardening. She also finds joy in reading and engaging in various crafts.
Having faced challenges related to depression, suicide, and substance abuse within her own family, Susan is passionately committed to helping others navigate these issues. Her mission is to ensure that individuals and their families do not have to endure similar hardships, embodying her dedication to community well-being and support.
DOUG HEISHMAN
Community Outreach & Public Safety
Doug's Bio
Beyond his law enforcement duties, Officer Heishman is a dedicated advocate for the You Matter Movement, a nonprofit organization committed to mental health awareness, suicide prevention, and addiction recovery. His involvement underscores his commitment to addressing critical issues affecting the well-being of individuals and families within the community.
Through his professional endeavors and volunteer efforts, Officer Heishman exemplifies a steadfast dedication to public service, community education, and the promotion of mental health and safety.
Our first board meeting
